gillham studios

New from Hallmark's artist community, Gillham Studios was a boutique site with access to more than a century’s worth of hand-picked Hallmark surface patterns, illustration, lettering and photography—much like a stock image site. I created a strategic brand framework for this burgeoning Hallmark business unit designed to support an impactful launch and sustained growth

 

 

MARKETING MATERIALS:

Developed multiple collateral pieces, initiated and created the Brand Style Guide and curated multiple points of view within the larger collection.

SURTEX BOOTH DESIGN:

Conceived, designed and directed Gillham Studios’ booth design for the first show at Surtex. Collaborated with engineers, craftsman and shipping experts to deliver high-qulity, fireproof panels that would act as interchangeable displays for the Gilham Studios team.

SOCIAL ACCOUNTS:

Any up and coming business needed a social presence. I created from the ground up all social accounts, including facebook, Pinterest and Instagram. For Pinterest, I curated collections based on color, while on Instagram I curated a thoughtful and elegant feed. I managed and posted daily to all accounts.