New from Hallmark's artist community, Gillham Studios was a boutique site with access to more than a century’s worth of hand-picked Hallmark surface patterns, illustration, lettering and photography—much like a stock image site. I created a strategic brand framework for this burgeoning Hallmark business unit designed to support an impactful launch and sustained growth
Developed multiple collateral pieces, initiated and created the Brand Style Guide and curated multiple points of view within the larger collection.
SURTEX BOOTH DESIGN:
Conceived, designed and directed Gillham Studios’ booth design for the first show at Surtex. Collaborated with engineers, craftsman and shipping experts to deliver high-qulity, fireproof panels that would act as interchangeable displays for the Gilham Studios team.
Any up and coming business needed a social presence. I created from the ground up all social accounts, including facebook, Pinterest and Instagram. For Pinterest, I curated collections based on color, while on Instagram I curated a thoughtful and elegant feed. I managed and posted daily to all accounts.