taught Trend translation Workshops

The Trends Studio created numerous style sheets that were being under utilized by the greetings department. To solve this problem, I created a curriculum to teach designers how to translate a style-sheet into multiple, on-palette greeting cards. The outcome was an all day workshop that resulted in on-trend mood boards, inspiration for multiple cards and rejuvenated designers.


The Results:

After four workshops, we had over 40 mood boards that explored direct application of current trends to greeting card design concepts.