taught Trend translation Workshops
The Trends Studio created numerous style sheets that were being under utilized by the greetings department. To solve this problem, I created a curriculum to teach designers how to translate a style-sheet into multiple, on-palette greeting cards. The outcome was an all day workshop that resulted in on-trend mood boards, inspiration for multiple cards and rejuvenated designers.
After four workshops, we had over 40 mood boards that explored direct application of current trends to greeting card design concepts.